Friday 27 May 2016

Top 4 Challenges Facing Hospitality Sector Of India

Hospitality sector is one of the fastest growing sectors in India today. The primary reason for it is the immense potential of the industries related to it. The industries such as infrastructure, airlines and transport are closely related to the hospitality industry and therefore, these sectors promote the hospitality business even more.

The hotel industry which plays a central role in the hospitality sector makes the most of the potential resources who contribute to the growing name of Indian hospitality on the international platform. The never ending demand of the skilled professionals and the growth opportunities in the hospitality career have encouraged a major population of the students to go for hotel management courses. But opportunities and challenges go hand in hand. Although the career prospects of the hospitality sectors are numerous, the challenges associated with it are no less. Check this list out.

Service: Service is the bread and butter of the hospitality sector and no matter how much an establishment tries to cater to the needs and expectations on the customers the truth is that you just can’t please everyone. Although hospitality management courses and tourism courses work on preparing the students to deal with all kinds of customers, service remains the primary challenge of this sector.

Marketing: Our nation lacks adequate budgetary for marketing, promotion and advertisements. As a result of this, uplifting the image of India as a top most tourist destination has become a slow-paced process. Even with such a high potential and numerous tourist destinations, India lags behind its competing countries. We require more and more advertising campaigns to work on the position of India in the list of most hospitable destinations.

Taxation: The hospitality sector is very high taxed sector in our country. From service taxes and luxury taxes to transportation charges and aviation charges, a number of taxes are levied on all the fragments of the industry. As a result, hotel operators and transporters charge the incoming travellers heavily, and this makes India unreasonably expensive for some of the travellers.

Security: This has always been one of the major challenges of India, irrespective of the sector and industry. Terrorist attacks and political pressures have always been in the highlights of the news. Issues like these have raised concerns of safety among the people living abroad and hence, it serves as an ongoing barrier in the hospitality sector.

Although there are several major challenges facing the hospitality sector, the opportunities related to it are still not outnumbered and there’s no denying that the institute of hotel management sees a constant rise in the number of applicants every year.

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