The hospitality industry of India has
grown tremendously over the last few years. India is undoubtedly a great
tourist destination and hence it comes as no surprise that India’s tourism
sector contributes a significant amount to its GDP and supports millions of
jobs. But owing to the presence of a multitude of hotels in India, not all
become equally successful. My friend who pursued a course in hotel management
from the best hotel management institute
in India works in a great hotel in Goa. But in order to make it well-known,
he had to work hard. So if you too are struggling to get your hotel noticed,
here are some tips for you:
1. Word-of-mouth
India might be a
developing country, but we Indians love to travel and then share our travel
experiences with our near and dear ones. Travellers would recommend your hotel
to their friends and family only if they are satisfied. And what contributes to
that satisfaction, you may ask; cleanliness and hygiene, efficient staff, good
food, and value for money- all of which you must have been taught in your hotel management college- if you take care of these basic factors, your
hotel would do great!
2. Social media
Marketing through social
media is the latest and most useful trend at present. Making your own hotel
page, posting regularly, running online contests, etc. are great ways to enhance
your hotel visibility. In fact, your patrons too can contribute to your
visibility. For instance, when I recently visited Amritsar with my friends,
‘checking in’ is the first thing we did on entering our rooms.
3. Reviewing websites
The tech-savvy people never book
hotels without screening through the online reviews on websites. When your
guests are checking out, you could politely ask them to review on a travel
website you are listed on. Good reviews get you great publicity. But for the
reviews to be good, you have make efforts to make your hotel actually worthy.
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